teacher instructing classroom of male students

Marketing, A.A.S.

The Marketing program provides academic and practical background for a successful career in this dynamic field. Graduates have many employment opportunities, including sales, customer service, digital and social media marketing, retailing, or promotion.

For more information about Marketing, please visit the program page.

Degree Requirements

Field of Study Code: MARKE.AAS

Program Requirements
MARKE 2210Principles of Marketing3
MARKE 2220Principles of Selling3
MARKE 2230Principles of Retail3
MARKE 2240Advertising3
MARKE 2225Consumer Behavior3
MARKE 2270Digital Marketing3
ACCOU 2140Financial Accounting4
BUSIN 1100Introduction to Business3
BUSLW 2205Legal Environment of Business3
or BUSLW 2211 Business Law I
ECONO 2201Macroeconomics and the Global Economy3
MANAG 2210Principles of Management3
PHILO 1114Business Ethics3
or PHILO 1110 Ethics
Program Electives 1,211-14
Select 11-14 credits from Marketing, Management, Business, CIS disciplines. Up to 9 hours may come from GRDSN, MPTV, PHOTO
General Education 2
Select 13 to 16 credits13-16
Total Credits64
1

Students may take one of the following courses as a program elective:

ECONO 2202 - Microeconomics

GEOGR 1151 - Geographic Information Systems

MCOMM 1100 - Introduction to Mass Communications

SPEECH 1140 - Public Relations

SPEECH 1130 - Persuasion

PSYCH 1100 - General Psychology

2

A minimum of 64 credit hours is required for this degree; total between program electives and general education courses must be 27.

General Education Requirements

For general education requirements for the A.A.S. degree, please visit the A.A.S. degree catalog page.

Suggested Semester Sequence

Plan of Study Grid
First SemesterCredits
ENGLI 1101 English Composition I 3
BUSIN 1100 Introduction to Business 3
ECONO 2201 Macroeconomics and the Global Economy 3
Gen EdPhysical and Life Sciences 1 4
 Credits13
Second Semester
SPEEC 1100 Fundamentals of Speech Communication 3
MARKE 2210 Principles of Marketing 3
MANAG 2210 Principles of Management 3
Gen EdMathematics 1 5
PHILO 1114
or PHILO 1110
 Business Ethics
or Ethics
 3
 Credits17
Summer Semester
MARKE 2270 Digital Marketing 3
 Credits3
Third Semester
MARKE 2220 Principles of Selling 3
MARKE 2225 Consumer Behavior 3
ACCOU 2140 Financial Accounting 4
ElectiveProgram Elective 1 3
ElectiveProgram Elective 1 3
 Credits16
Fourth Semester
MARKE 2230 Principles of Retail 3
MARKE 2240 Advertising 3
BUSLW 2205
or BUSLW 2211
 Legal Environment of Business
or Business Law I
 3
ElectiveProgram Elective 1 3
ElectiveProgram Elective 1 3
 Credits15
 Total Credits64
1

A minimum of 64 credit hours is required for this degree; total between program electives and general education courses must be 27.

Program Milestones

First Semester

  • Consider joining or visiting with a professional, cultural or interest-based Student Club.

Second Semester

  • If you have not done so yet this semester, it is important to make an appointment with a Faculty or Program Advisor to discuss your future academic progress.