teacher instructing classroom of male students

The Marketing program provides the academic and practical background for a successful career in this dynamic field. Graduates have many employment opportunities, including inside and outside sales, customer services, consumer marketing, business-to-business marketing, e-commerce and promotions. The Marketing degree program requires a minimum of 64 credits in program requirements, program electives and general education in the courses listed below.

For more information about Marketing, please visit the program page.

Degree Requirements

Field of Study Code: MARKE.AAS

Program Requirements
MARKE 2210Principles of Marketing3
MARKE 2220Principles of Selling3
MARKE 2230Principles of Retail3
MARKE 2240Advertising3
MARKE 2225Consumer Behavior3
or MARKE 2250 Business to Business
MARKE 2270Digital Marketing3
ACCOU 2140Financial Accounting4
BUSIN 1100Introduction to Business3
BUSLW 2205Legal Environment of Business3
or BUSLW 2211 Business Law I
CIS 1150Understand Computers/Information/Systems3
or OFTI 1200 MS Office for Professional Staff
CIS 1221Data Analysis with Spreadsheets3
ECONO 2201Macroeconomics and the Global Economy3
or PSYCH 1100 General Psychology
MANAG 2210Principles of Management3
PHILO 1114Business Ethics3
Program Electives
Select at least nine credits from Marketing, Management or Business disciplines 1, 29
General Education
Select 12 to 16 credits 212-16
Total Credits64-68

General Education Requirements

For general education requirements for the A.A.S. degree, please visit the A.A.S. degree catalog page.

Suggested Semester Sequence

Plan of Study Grid
First SemesterCredits
ENGLI 1101 English Composition I 3
GEN EDMathematics 3-5
BUSIN 1100 Introduction to Business 3
ECONO 2201 Macroeconomics and the Global Economy 3
CIS 1150
Understand Computers/Information/Systems
or MS Office for Professional Staff
3
 Credits15-17
Second Semester
CIS 1221 Data Analysis with Spreadsheets 3
MANAG 2210 Principles of Management 3
MARKE 2210 Principles of Marketing 3
PHILO 1114 Business Ethics 3
SPEEC 1100 Fundamentals of Speech Communication 3
 Credits15
Summer Semester
MARKE 2270 Digital Marketing 3
 Credits3
Third Semester
ACCOU 2140 Financial Accounting 4
BUSLW 2205
Legal Environment of Business
or Business Law I
3
MARKE 2220 Principles of Selling 3
MARKE 2225
Consumer Behavior
or Business to Business
3
GEN EDPhysical & Life Sciences 3-5
 Credits16-18
Fourth Semester
MARKE 2230 Principles of Retail 3
MARKE 2240 Advertising 3
ELECTIVEProgram Elective 3
ELECTIVEProgram Elective 3
ELECTIVEProgram Elective 3
 Credits15
 Total Credits64-68

Program Milestones

First Semester

  • Consider joining or visiting with a professional, cultural or interest-based Student Club.

Second Semester

  • If you have not done so yet this semester, it is important to make an appointment with a Faculty or Program Advisor to discuss your future academic progress.